Consumer Marketing

Kellogg Spins New Vinyl Made of Cereal

The playable record features a core of cereal, topped with layers of milk and dark chocolate all pressed into a 3D-printed mold to create playable grooves.

B2B Marketing

Evolving Your Sales Meeting for 2018

Partner Content

MARTECH

Channels

DATA-DRIVEN ROI

The Future is Swift: How Real Time Impacts ROI

By leveraging data about who consumers are and how marketing and advertising performs for each audience, marketers can provide the content and experiences that consumers want in real time, ultimately improving ROI.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



Awards

 
	
        

CHIEF MARKETER 200