The Glenlivet Code, a new single-malt whisky, is intriguing consumers with an AR tasting digital experience.
Got B2B marketing knowledge and skills to share? Apply now to be a speaker at B2B Connect to Convert 2018, Oct. 3-5 in Boston.
With the automation that AI and IoT promise, the demand for transparent, secure and open means of exchange like blockchain will revolutionize commerce, security and the consumer experience at a profound level.
Jodi Williams, GM of global brand and marketing for Air New Zealand ,shares the brand's strategy of video storytelling as a marketing tool.
Profiles & Campaigns
A new animated tourism commercial takes viewers on a fanciful Technicolor journey around the state of Oregon featuring romantic hot air balloon rides, magical gardens and a giant friendly rabbit.
Personalization and meaningful 1:1 interactions are the Holy Grail for marketers. But creating individualized, two-way conversations can be a challenge.